Matty Golden is the founder of BNice Fashion company, an ethical and sustainable clothing brand dedicated to urban re-wilding. Each label is full of bee-friendly seeds which can be planted to bring flowers back into city-centres. The brand is built on the 'beethos' of showing kindness to each other and the planet. They are the antidote to fast fashion with all their printing done by a local screen printer and the logo is added by hand. Matty designs all the clothes personally from his home in Manchester, UK.